Privacy Policy

This privacy policy explains how Xplosive Events Ltd (“we”, “us”, “our”), trading as Xplosive Events, collects and uses personal information when you visit the ICONS LIVE website or register your interest in our events.

1. Who we are

Xplosive Events Ltd is the data controller for personal information collected through this website in connection with ICONS LIVE and related events.

• Registered office: Units 1-4, 49 Whitecross, Wootton, OX13 6BS
• Company number: 11518309
• Privacy contact: bookings@xplosiveevents.com

2. Information we collect

Depending on how you use this website, we may collect:

• Registration details: email address and mobile phone number when you sign up for early access or event updates.
• Marketing preferences: whether you have agreed to receive marketing communications from us.
• Technical data: IP address, browser type, device information, and pages visited.
• Cookie and analytics data: information collected through cookies and similar technologies where you have given consent.

We do not intentionally collect special category personal data through this website.

3. How we use your information

We use personal information to:

• Process your registration and add you to our event mailing list.
• Send you updates about ticket on-sale dates, event information, and related marketing where you have consented.
• Measure website performance and improve our marketing, where you have accepted analytics cookies.
• Comply with legal obligations and protect our legitimate business interests.

4. Legal bases for processing

Under UK GDPR, we rely on the following legal bases:

• Consent: for marketing communications and non-essential cookies/analytics.
• Contract or steps prior to contract: to process your registration request and respond to your interest in attending our events.
• Legitimate interests: to operate, secure, and improve our website and understand how it is used, balanced against your rights.
• Legal obligation: where we are required to retain or disclose information by law.

5. Who we share information with

We may share personal information with trusted service providers who help us operate this website and our marketing, including:

• Evnt.ad — to process event registrations and manage attendee data.
• Google Analytics — to measure website traffic and usage, where you have accepted analytics cookies.
• Meta (Facebook) — for website analytics and advertising measurement via Meta Pixel and Conversions API, where you have accepted analytics cookies.
• Hosting and infrastructure providers — to deliver and secure the website.

These providers process data on our instructions and only for the purposes described in this policy. If you choose to join our WhatsApp community after registering, your use of WhatsApp is governed by Meta’s own privacy policy and terms.

6. International transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as UK adequacy regulations or standard contractual clauses approved for international data transfers.

7. How long we keep your information

We keep registration and marketing data for as long as needed to manage your relationship with us, send relevant event communications, and comply with legal, accounting, or reporting requirements. You may ask us to delete your data at any time, subject to any legal obligations to retain it.

8. Cookies

We use essential cookies required for the website to function. Analytics and marketing cookies, including those used by Google Analytics and Meta Pixel, are only placed if you accept them through our cookie banner or save your preferences accordingly. You can change your cookie preferences at any time by clearing site data in your browser and revisiting the site.

9. Your rights

Under UK data protection law, you have the right to:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete your information in certain circumstances.
• Object to or restrict certain processing.
• Withdraw consent at any time, where processing is based on consent.
• Request data portability, where applicable.
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at bookings@xplosiveevents.com.

10. Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or alteration. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Children

This website is not intended for children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

12. Changes to this policy

We may update this privacy policy from time to time. The “Last updated” date at the top of this page will indicate when changes were made. We encourage you to review this page periodically.